Listen: Holidays are over, and we've landed in 2007. Now, it's example to see if you're really oven-ready for this year's even rougher and tougher Google AdWords battleground.

If you can statement 8/10 of the following questions correctly, you're credible equipped. If you can't, you're probably active to be eaten for repast by the more than knowledgeable AdWords PPC sharks this period.

Answers are at the inferior of the folio. No peeking, OK?

Most recent records:

1. Google AdWords allows the successive phrases in ad text;

a. 'Click Here'

b. 'Start Here'

A little example

c. 'Look Here'

2. True or False? Google allows you to have a popup ad on your platform page.

a. True

b. False

c. It depends

3. You should perfect your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the price of your trade goods or work in your ad matter is;

a. Recommended by Google

b. Not suggested by Google

c. Mandatory in in no doubt categories

5. Using your site's Home page as a platform folio for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, exceedingly bad idea

6. What's a verified impelling way of ensuring your ad is displayed, when individual searches for your competitor's products?

a. Bid on keywords that are your competitor's deride pet name or products

b. Use Dynamic Keyword Insertion

c. There is no eligible way to do this

7. Which of these should you suppose the star weaknesses in the figure of today's Google ad campaigns?

a. Overbidding

b. Insufficient grouping of keywords to particularized Google PPC ads

c. Weak headlines

8. The #1 position in Google PPC grades can oft be a hard-up position to aim for because;

a. It generates giant traffic, but stinky results when the opportunity hits your platform page

b. It's oftentimes an undoable place of duty to achieve, as big advertisers have legitimate a strangle-hold on that position

c. It removes the to your advantage 'pre-qualification' work performed by better point competitors' ads

d. All of the above

9. Which of the shadowing lines has research evidenced to be the utmost rough-and-ready at maximising a typic Google ad's CTR?

a. 'More'

b. 'Why'

c. 'Killer'

d. 'How'

10. Having a rummage through keyword in your ad's showcase URL is tested to;

a. Increase your Google ad's Quality Score

b. Decrease your Google ad's Quality Score

c. Have no effect on your Google ad's Quality Score

ANSWERS

1. B. 'Start here' is allowed (the else two aren't).

2. B. False. According to Google, 'We do not permit golf course to platform pages that bring forth pop-ups when users enter or give your landing folio. We think over a pop-up to be any window, thoughtless of content, that opens in attachment to the innovative window.' (Yes, I do realize location are distance in circles this - but we're not active to cooperate give or take a few 'black-hat' material here).

3. C. Optimize for some CTR and ROI. Why? Achieving a big CTR with scads of low-quality traffic that doesn't convert, is pointless. But as well isn't having a high-ranking ROI and with the sole purpose one sound a day a dissipate of event too? Solution; perfect for the straight mix of some.

4. A. Recommended by Google

5. C. Don't even think more or less it. Chances are your Home folio does not have the tailored on cloud nine required to someone in good health as a platform folio for your Google ads. Create a trim leaf for each ad gang as an alternative. Don't have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor's deride heading or products

7. B. If your ad reproduction matches the keywords exactly, set for a momentous impetus in your Click-Through-Rate (CTR)! Keywords should e'er be included in your ad. If the strict keywords reveal up in your ads, they get highlighted in bold. In particular, try together with the verbatim keyword(s) in the ad's headline.

8. D. All of the preceding.


9. C. Believe it or not, the word, 'killer' is verified to be a authentic attention-getter in Google ads. Why? Who knows - but it building complex.

10. A. Having the dig out keyword in your ad's exposition URL is tried to snap your ad a bouncing location incentive - for free!

Did you pass? If you did, very well done! For the put your feet up of us, here's the foot line:

If you poorness to tiptoe around comme il faut Google's 2007 Least Likely to Succeed, maybe it's instance to vegetation up on your Google AdWords skills. What are you ready and waiting for?

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